In an ever-changing and competitive streaming world, media companies are vying for consumer sustentation like never before. Thankfully, you probably once have a powerful tool to momentum viewer vanquishment and engagement — your app. Consumers who download your app are much increasingly likely to wilt highly engaged, loyal viewers. But how do you grab sustentation and get new viewers into your app?
Here are six tactics to help you momentum app adoption and engagement:
1. Personalized banners momentum users from web to app
Web search is the leading way mobile users find brands and sought-after content. While the weightier experiences for media and streaming tend to — or only — exist in apps, this imbalance unquestionably provides a huge opportunity to reap and uncontrived web users to your app where engagement is higher and users are increasingly valuable.
Web banners vacated can be highly constructive for educating users on app benefits and guiding traffic to your app. But if you’re looking to step up your game, contextual messaging drives plane stronger conversions.
As seen above, Workshop allows A&E to pull in show titles from its web page to customize the reprinting of its Journeys banner. This creates a dynamic Journey for a increasingly personalized feel.
The CW Network showcases custom creatives for each show page and uses a full page Journeys interstitial. Video content must be streamed in the app, and Workshop Journeys make that pathway as seamless as possible.
And of course, users inward the app via a Journeys imprint will be deep linked to the content they were originally viewing on the web!
2. Emails deep link app users
Users who (a) have your mobile app and (b) interact with your emails represent a highly engaged and valuable audience. From our research, the majority of marketing emails are now opened on a mobile device, so deep linking is hair-trigger for maximizing the potential of email as a marketing channel.
Whether you’re sending a promotional email, an engagement message, or triggered and personalized content, a fluid wits supported through email deep linking is the expectation.
Headspace sends app users directly to the promoted content in its app, reducing friction and increasing engagement.
Branch solves the email-to-app gap by integrating with email service providers (ESPs) to provide reliable linking and attribution for every install and down-channel conversion. Deep linking helps turn email into a powerful waterworks to momentum both app engagement and marrow line results.
3. Deep link from owned social media accounts
Social media is a largely untapped market for your app. Deep linking outside the walls of social media platforms and their in-app webviews can be quite difficult to master. Workshop links take superintendency of that, leaving you a untried pasture for app promotion.
Branch links can be scaled wideness social channels to route users from content in a social post to that same content within your app. For example, dDone right, deep linking can do wonders for an organic social vanquishment strategy.
There are two key types of placements to consider on social media:
- Branded link in bio. This evergreen placement is an easy win.
2. Posts and Stories. This is a unconfined opportunity to reserve a regular social post to highlight your app’s features. It’s moreover a endangerment to introduce deep linking to content you’re once promoting.
4. QR codes and SMS uplift app downloads from TV
With the rise of unfluctuating TV (CTV) and over-the-top (OTT) apps, chances are your media visitor has a digital presence on these platforms. While TV-to-app may seem like a stretch to reap users, QR lawmaking usage coupled with OTT app functionality has made this increasingly reachable than ever.
QVC considers loftiness to strategically position its QR lawmaking during its Live program. This encourages users to scan and download the QVC app from the repletion of their couch!
Within its OTT app, QVC lets users send an SMS link to view products on their mobile devices. Users are moreover encouraged to use their phones as a shopping teammate while viewing the Live program.
Branch offers best-in-class QR lawmaking linking and analytics support that can be used to help power your SMS campaigns through the use of Workshop Links.
5. Referrals uplift user-to-user engagement
How often do you listen to a song or watch a show and instantly think of that one friend who you know will finger the word-for-word same way?
Having a seamless pathway to sharing is essential. A mobile linking platform like Workshop provides the well-judged link matching necessary to enable user-to-user sharing.
A shared piece of content has a much higher vivification potential than other forms of content distribution. After all, if your friend took the time to send something to you, it must be good.
6. Deferred deep linking from ads drives higher conversions
Have you overly seen something intriguing featured in an ad and gone through the process of downloading the required app only to be dropped at the homepage? In other words, you got lost. Frustrating, huh? We agree. Deferred deep linking through install is a Workshop cadre competency. Delivering the expected content is a no-brainer and guaranteed to momentum higher conversion rates. Many companies we work with optimize on conversions rather than only installs so transplanting a path for the user to whoopee is essential.
Build a largest UX and momentum conversions
Deep linking consumers from ads, emails, social media, and shares will not only build a largest user wits designed to welter your users. It will moreover momentum app installs, uplift conversions, and, ultimately, create loyal, long-term viewers. In a world where consumers have so many choices for what to watch, making it easier for them to engage with your app is an unmistakable step. Branch’s leading Mobile Linking and Measurement platforms help streaming companies optimize and symbol conversions.