Whenever someone thinks of integrating a mobile measurement partner (MMP) into their digital ecosystem, there is one important thing on their minds. How hands and seamlessly will this MMP communicate with their other technology products like analytics, consumer data platforms (CDPs), etc.? Out of all analytics platforms, Adobe has been the unrivaled leader. Most successful companies have Adobe Analytics at the cadre of their digital analytics landscapes. Unsurprisingly, the integration between Workshop and Adobe is one of the fundamental partnerships for many Workshop customers.
In this blog post, we will show the effort and complexity overdue Workshop and Adobe’s integration. We will moreover explore Workshop and Adobe’s integrated consumer support and share a few report formats that can help.
The power of the Workshop and Adobe integration
The Workshop and Adobe partnership integrates all your Adobe marketing products and Adobe Analytics. It measures all your marketing campaigns and allows you to share this data with Adobe Analytics to find insights and generate reports.
Branch seamlessly integrates with the Adobe products below:
Adobe Wayfarers Standard (ACS)
ACS is a powerful, on-demand, cross-channel wayfarers management tool that can help you uncurl your online and offline strategies to create personalized consumer experiences.
It allows you to tenancy the unshortened process of creating, executing, and tracking cross-channel campaigns. You can moreover send personalized messages based on a given clients’s profile, behavior, preferences, and needs. You can orchestrate, model, and automate the unshortened marketing process and can plane integrate with other Adobe solutions, too.
Integrating ACS with Workshop is straightforward. You can hands enable ACS integration in the Workshop dashboard where it will be set up for you. You’ll be worldly-wise to start sending your emails in no time with full attribution by Branch.
Adobe Wayfarers Classic (ACC)
While Adobe Wayfarers Classic has many similar features to ACS, there are a few features unique to ACC. ACC provides a increasingly mature and robust solution that caters to increasingly ramified and/or customized merchantry needs.
The integration of ACC is identical to ACS, simply select it in the Workshop dashboard while enabling the configuration.
Adobe Analytics (Data Integration)
Branch provides a simple and easy way to send all your data to Adobe Analytics. This helps you understand the power of Workshop as an vanquishment pathway. The Adobe Analytics integration with Workshop can be enabled without waffly any code. You just need the tracking server and the iOS and Android report suite ID.
Enabling data integration allows Workshop to automatically forward app events (opens, installs, and conversion events) to Adobe Analytics through server-to-server integration. Workshop moreover sends all the analytics tags that are tying to the link and crush the referred event. This will indulge you to unriddle which campaigns, channels, platforms, etc. are helping you acquire, convert, and engage users.
Adobe Launch SDK
Branch and Adobe have moreover ripened the AdobeBranchExtension SDK. It’s a wrapper that includes your Adobe Launch SDK and the Workshop SDK. By using this SDK, all events tracked with the Adobe SDK will automatically be sent to the Workshop SDK.
Key features:
- Automatically sends app events to Branch.
- Availability to all cadre Workshop products and features.
- Automatically picks up Adobe ID.
- Provides the option to configure and send only a unrepealable set of events to Branch.
To integrate and use the AdobeBranchExtension SDK in your application, simply set up the Workshop dashboard, vivify it, and add the Workshop key to the app’s configuration.
Low-complexity integration and configuration process
Branch and Adobe have worked together to make it simple for you to prefer and integrate our products. Here’s how to get started:
- Set up the Workshop dashboard (required for all products).
- Integrate the Workshop SDK with your app (required for all products except for AdobeBranchExtension to send all the relevant data events to Workshop when the app is stuff installed or used).
Branch moreover tries to minimize your effort by offloading many activities like SSL document setup and AASA (apple-app-site-association) file deployment for iOS Universal Links support. All this is washed-up by Workshop overdue the scenes so you don’t have to worry well-nigh it.
Key support partners
Although the setup is straightforward, you may occasionally run into challenges with your analytics or wayfarers setup. For example, ACS manages a single config file to handle your domain. This could be a rencontre for a consumer who has variegated domains for multiple brands.
To write these challenges, Workshop and Adobe have collaborated to provide a flexible and customized integration. This helps our bilateral clients unzip their marketing goals.
Comprehensive reporting
Adobe reporting provides insight into all your traditional and evolving marketing channels like mobile, video, and social networking. This remoter helps to optimize both the app performance and the user journey. Data exports from Workshop to Adobe can help modernize marketing performance and stakeholders’ understanding of user behavior.
Within the Adobe Analytics reporting dashboard, Workshop events are similar to Adobe Analytics events. They can be used to build custom reports, and they’re tracked on the various pages and dashboards. However, unlike normal events, Workshop events contain valuable information well-nigh how users ended up in your app in the first place, which can help in your attribution and conversion reporting.
A good example of custom reporting is Branch’s referral program. One of our customers used Workshop to generate and share referral codes through their mobile applications. Once recipients engaged with these referrals links, Workshop was be worldly-wise to tie it when to the referrer. Workshop sends all this data to Adobe Analytics, which uses this information to generate a report to process the credits for successful referrals.
Adobe includes a comprehensive report suite. It provides thousands of professionally designed templates to segregate from using Workshop data for customized reporting.
Branch and Adobe together
Easy out-of-box integrations for Adobe Campaign, Adobe Analytics, and Adobe Launch provide a seamless user wits for Workshop customers. They moreover provide constructive marketing strategies to unzip upper ROI. Workshop and Adobe have worked together to ensure the product integrations are robust, scalable, and optimize results for our bilateral clients.
To learn increasingly or get started, reach out to your Workshop Consumer Success representative, or contact our sales team for a demo.