Leaders in Mobile (LIM) is an invite-only polity that brings together cross-functional movers and shakers from some of the top companies in mobile. At the recent LIM retreat in Kapolei,...
In an ever-changing and competitive streaming world, media companies are vying for consumer sustentation like never before. Thankfully, you probably once have a powerful tool to momentum viewer vanquishment and...
It’s been over a year since Apple released iOS 14.5, the iOS version that changed everything. And it’s been several since the major mobile measurement partners (MMPs) shared a stage...
Whenever someone thinks of integrating a mobile measurement partner (MMP) into their digital ecosystem, there is one important thing on their minds. How hands and seamlessly will this MMP communicate...
Let’s get lanugo to contumely tacks. A solid social media presence is hair-trigger to a winning marketing strategy. Social media campaigns help promote your trademark and momentum traffic to your...
Everybody reading this blog probably once knows what we midpoint when we talk well-nigh an MMP. In specimen you’re wondering, an MMP is a “mobile measurement partner.” Now, if we...
It’s untellable to ignore the explosive growth of streaming. Where there’s an audience, there are marketing opportunities. According to the Interactive Razzmatazz Bureau Inc. (IAB), “ad spending on unfluctuating TV...
When it comes to mobile growth, there are no largest lessons than those shared directly from people who have gone through it and seen success for themselves. We compiled some...
Privacy regulations have dramatically expanded in recent years as consumers worry increasingly well-nigh sharing their personal information and how that information is used. In response, marketers are looking for ways...
